News
Explore the latest announcements and news from eternal.ag
Thousands of Virtual Harvests Before the First Real Cut. Simulation-first Development Explained.
Every robot eternal.ag deploys has already worked, virtually, several times before it ever touches a real plant. That is the basis of simulation-first development: train, test, and fail inside a virtual greenhouse before it touches a real plant.
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Why Greenhouses’ Labor Shortages are Structural, not Seasonal
Greenhouse labor availability in Europe has fallen by roughly 30% since 2010. That’s not a bad season. That is fifteen years of steady decline, and every forecast says it continues from here. Across the EU, 61% of farm managers are 55 or older, and only 10.7% are under 40. They are a demographic trend with no reversal in sight, and the data backs that up directly.
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Kas van de toekomst vraagt om betere robots én tomaten
Decennialang heeft innovatie in de glastuinbouw zich grotendeels langs twee afzonderlijke sporen ontwikkeld. Aan de ene kant hebben veredelaars continu gewerkt aan sterkere, productievere en weerbaardere tomatenrassen. Aan de andere kant hebben technologiebedrijven steeds geavanceerdere automatiseringsoplossingen geïntroduceerd om de werkzaamheden in de kas te verbeteren. Nu beginnen die twee werelden samen te komen.
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Developments in autonomous robots are coming
In some ways it can be argued that the use of robotics in protected horticulture can be divided into three types. The first is the use of robotic systems for transporting and packing product, including monorail systems, crate fillers, etc. These use mature technology which has been widely installed and proven and the only barriers to adoption are economic: does the scale of the business justify the investment, and what is the return on investment. This category also includes specialist equipment such as automatic transplanters.
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Precision Over Pressure: How eternal.ag Is Solving the Hardest Challenges in Autonomous Tomato Harvesting
The company’s chief business development officer breaks down how its simulation-trained, zero-fruit-contact harvesting robot achieves up to 85% autonomous coverage, with North American commercial operations set to launch early next year.
READPhysical AI Moves into Sustainable Greenhouse Agriculture
Autonomy of Things (AoT®) has made significant inroads in outdoor agriculture. Controlled environment, indoor agriculture is now embracing this revolution.
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‘Wij willen binnen twee jaar 70 tot 80 procent autonoom oogsten’
Een nieuwe startup heeft een volledig autonome oogstrobot voor trostomaat gelanceerd, die sinds vorig jaar bij Van Noord Growers wordt getraind en getest. Doel is het terugbrengen van de arbeidsbehoefte, zonder het huidige teeltsysteem te veranderen. Deze zomer breiden ze het aantal robots uit naar drie stuks, waarmee dag en nacht kan worden geoogst. “We focussen eerst op kwaliteit, de snelheid komt later wel”, aldus Jeffry van Noord.
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eternal.ag scales harvesting robots with first customer Van Noord Growers
The German agritech startup eternal.ag has deployed its fully-autonomous greenhouse harvesting robot, Harvester, to the Dutch grower, Van Noord Growers, as part of a long-term agreement.
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Robotbouwer is aan het opschalen
Het Duitse startup eternal.ag werkt hard aan volledig geautomatiseerde kassen. Daarvoor zet het bedrijf in op AI-gestuurde oogstrobots, ontwikkeling via simulaties en een nieuw 'robotklaar' trolleysysteem waarmee telers stap voor stap kunnen overstappen op automatisering. Dit jaar bracht de Duitse startup meerdere nieuwtjes naar buiten. Eén van die nieuwtjes is de komst van Roel Janssen. Een ander nieuwtje is dat Van Noord Growers op aan het schalen is met de nieuwe Duitse oogstrobot.
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eternal.ag scales fully-autonomous harvesting robots with first customer
Cologne, Germany - The German agritech startup eternal.ag has deployed its fully-autonomous greenhouse harvesting robot, Harvester, to the Dutch grower, Van Noord Growers, as part of a long-term agreement.
READeternal.ag scales fully-autonomous harvesting robots with first customer Van Noord Growers
The German agritech startup eternal.ag has deployed its fully-autonomous greenhouse harvesting robot, Harvester, to the Dutch grower, Van Noord Growers, as part of a long-term agreement.
READ
eternal.ag deploys autonomous harvesting robots at Dutch grower
Van Noord Growers is expanding its deployment of eternal.ag’s autonomous harvesting robots as the industry prepares for long-term labour shortages
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eternal.ag and Rijk Zwaan explore tomato traits for robotic harvesting
eternal.ag and Rijk Zwaan are collaborating in exploring which tomato varieties can support robotic crop work operations in greenhouses. By sharing knowledge and insights, the initiative aims to better understand which plant characteristics are suited for a future where crop work in greenhouse environments is fully automated.
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eternal.ag appoints Roel Janssen as CBDO for international scaling
Cologne, GERMANY - The German agritech startup, eternal.ag, has appointed Roel Janssen as its Chief Business Development Officer as the company enters a new phase of growth. Janssen will be responsible for advancing eternal.ag’s mission to fully automate greenhouses by 2040 by directly supporting growers in deploying harvesting robots.
READAbout eternal.ag
eternal.ag is a German agtech startup building fully autonomous robots for greenhouses. It eliminates the single biggest risk in greenhouse operations: labor uncertainty.
Its robots handle the repetitive, physically demanding crop work, enabling growers to run predictable operations and deliver uniform harvest quality at scale.
Founded in 2025 by Renji John and Sherry Kunjachan, the team has grown to 30+ people with headquarters in Cologne and an office in Bengaluru. The company is backed by Simon Capital, Oyster Bay Venture Capital, Equity Pitcher and Backbone Ventures.
Media contact
For more information or to arrange an interview, contact press@eternal.ag.
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